PENGARUH PELAKSANAAN BAURAN PEMASARAN TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN PADA MINUMAN BERENERGI DI KOTA LHOKSEUMAWE

 

Rusydi

Abstract: The effective marketing program designs all of elements of marketing mix so that it become a tool in the integrated program it achieves the company objective in determining the company position in competition. To face the reality, company has to develop the effective marketing policy and following development of technology and economic. The research aims (1) to analyze effect of marketing mix of the energy soft drink toward decision of purchasing the energy soft drink in Kota Lhokseumawe (2) to know elements of marketing mix which the greatest effect toward decision of purchasing the energy soft drink in Kota Lhokseumawe.

PENGARUH TRADE OPENNESS DAN INVESTASI TERHADAP PERTUMBUHAN EKONOMI NEGARA-NEGARA ASEAN

Anwar Puteh

 Fakultas Ekonomi Universitas Malikussaleh Lhokseumawe

Abstract: The research aims to analyze the effect of trade openness and investment on economic growth of ASEAN countries. Data used in this study is panel data during the years 1990 through 2007, the ASEAN countries. Sources of data obtained from the International Monetary Fund, International Financial Statistics, World Bank, and World Development Indicators. The model used in this study

KEPERCAYAAN TERHADAP MEREK DAN MEMPERTAHANKAN LOYALITAS

 

Yanita

                                   

Abstract:  The costumer’s loyalty toward product brand is the important concepts especially at high competition level with low growth. In terms of that condition the brand loyalty is the effective strategies compare to get new customers. The marketer doesn’t take a risk of loss their customer, but better than to compensate consumers unsatisfied through recovery service program or win back marketing program. The condition is not only responding to the complaints but also to recovery the crisis. Customers satisfaction toward truth due to consistency in brand to fulfill costumer’s need. Brand chosen to protect the costumer’s need.

Keywords: brand, loyalty

Muhammad Pavel Askari

Muhammad Pavel Askari, lahir di Kota Lhokseumawe pada tanggal 4 September 2003 merupakan anak pertama dari pasangan Khairil Anwar dan Riza Izwarni. Sebagai anak sulung perlakuan yang diterima dari kami selaku orang tua. bagi kami yang masih berusia muda, memiliki anak laki-laki sangat intimewa rasanya.

Ntar ceritanya kita sambung lagi ya.............

THE FACTORS INFLUENCE ENTERPRISE RESOURCE PLANNING (ERP) SYSTEM IMPLEMENTATION IN THE ORGANIZATION.

 

Alfiandri

Abstract: Enterprise Resource Planning (ERP) is one of the systems to integrate different functional area in the organization. By implementing ERP system, the organization can get the information easy,

MANAGING SECURITY RISK IN OFFSHORE ACCOUNTING OUTSOURCING: A CONCEPTUAL FRAMEWORK

 

Noraini binti Omar

INTRODUCTION

Outsourcing has become increasingly appealing in both accounting and non-accounting services in recent years. The availability of online services has enabled outsourcing services to provide a more secured services, efficient, user-friendly and cost effective software (Daley, 2008). In the US, as the number of degrees awarded to accounting major in 1999 has decreased by 20% from 1996, the cost of recruiting new accounting staff has also rise (Robertson et al, 2005). At the same time, the number of candidates sitting for CPA exams has been declining since 1993 (Robertson et al, 2005).

KECERDASAN EMOSIONAL DAN PENGARUHNYA TERHADAP TEKANAN KERJA (STUDI PADA FAKULTAS EKONOMI UNSYIAH)

Evi Mutia

Heru Fahlevi

Abstract: Emotional intelligence  represent ability feel, comprehending, and selectively apply energy and sensitivity of emotion as source of influence Intelligence of emotion claim owner of feeling, to learn to confess, esteeming feeling at the others and also answering it correctly, applying effectively emotion energy in everyday life. This study examines the relationship between Emotional intelligence and Work Stress of lecturer at Economic Faculty of UNSYIAH. The population of this research is all lecturers at Economic Faculty of UNSYIAH. The sample was taken by Purposive sampling technique with criteria respondents have structural position the data were collected by using questionnaires. Data analysis to test hypothesis is done with simple linear regression. This research results shows that Emotional intelligence had significantly effect on Work Stress of lecturer at Economic Faculty of UNSYIAH. Result of this research can give contribution that Emotional intelligence is important intelligence among educator accountant in upgrading education.

Key Words: Emotional Intelligence and Work Stress